Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.
Top Websites in the US by Traffic [May 2024]
Based on data from the Wealth Wise Marketing Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.
We are updating this page on a monthly basis, so you can stay up to speed with all the market shifts and spot changes in user interest.
United States, May 2024
| Traffic rank | Domain | Visits | Desktop share | Mobile share | Pages/visit | Avg. visit duration | Bounce rate |
| 1 | google.com | 24.91B | 31.2%7.77B | 68.8%17.14B | 4.3 | 13:43 | 41.77% |
| 2 | youtube.com | 11.87B | 31.4%3.73B | 68.6%8.14B | 5.7 | 23:32 | 38.75% |
| 31 | reddit.com | 2.99B | 29.68%886.28M | 70.32%2.10B | 2.6 | 12:42 | 63.15% |
| 41 | facebook.com | 2.79B | 50.11%1.40B | 49.89%1.39B | 4.8 | 13:35 | 53.31% |
| 5 | amazon.com | 2.51B | 47.54%1.19B | 52.46%1.32B | 6.6 | 11:01 | 39.34% |
| 6 | yahoo.com | 1.86B | 57.89%1.08B | 42.11%783.78M | 3.2 | 12:43 | 49.24% |
| 7 | duckduckgo.com | 1.51B | 15.32%230.59M | 84.68%1.27B | 2.3 | 10:42 | 52.69% |
| 8 | wikipedia.org | 1.48B | 28.01%415.65M | 71.99%1.07B | 2.6 | 09:21 | 60.59% |
| 92 | instagram.com | 1.18B | 46.03%543.81M | 53.97%637.56M | 4.1 | 11:49 | 61.26% |
| 10 | pornhub.com | 1.17B | 9.27%108.05M | 90.73%1.06B | 7.9 | 10:41 | 19.34% |
| 112 | twitter.com | 1.10B | 33.66%371.24M | 66.34%731.67M | 3.3 | 12:37 | 61.68% |
| 12 | bing.com | 1.10B | 30.58%336.06M | 69.42%763.05M | 4.5 | 10:02 | 43.57% |
| 13 | weather.com | 1.05B | 7.84%82.49M | 92.16%969.45M | 1.7 | 03:50 | 66.91% |
| 14 | fandom.com | 786.05M | 18.95%148.99M | 81.05%637.06M | 3.6 | 10:22 | 52.83% |
| 15 | xvideos.com | 775.97M | 9.81%76.12M | 90.19%699.85M | 9.1 | 13:28 | 19.32% |
| 16 | nytimes.com | 542.05M | 37.28%202.06M | 62.72%339.99M | 2.3 | 09:55 | 57.55% |
| 17 | cnn.com | 541.43M | 27.31%147.89M | 72.69%393.54M | 1.9 | 07:35 | 57.48% |
| 18 | tiktok.com | 541.11M | 26.92%145.69M | 73.08%395.42M | 3.2 | 07:45 | 60.56% |
| 192 | linkedin.com | 527.47M | 74.86%394.88M | 25.14%132.59M | 4.9 | 11:44 | 48.24% |
| 2054 | x.com | 518.79M | 35.11%182.15M | 64.89%336.64M | 3.6 | 11:47 | 58.71% |
| 211 | ebay.com | 469.55M | 49.89%234.27M | 50.11%235.28M | 6.4 | 11:03 | 38.74% |
| 221 | quora.com | 428.10M | 23.99%102.71M | 76.01%325.39M | 1.6 | 07:23 | 75.32% |
| 232 | netflix.com | 406.03M | 84.43%342.79M | 15.57%63.24M | 2.3 | 14:25 | 59.41% |
| 245 | espn.com | 405.56M | 40.27%163.34M | 59.73%242.22M | 2.8 | 16:52 | 52.62% |
| 251 | msn.com | 388.01M | 71.08%275.78M | 28.92%112.23M | 3.6 | 14:51 | 48.22% |
| 265 | twitch.tv | 388.00M | 82.7%320.88M | 17.3%67.11M | 2.9 | 14:04 | 52.82% |
| 275 | office.com | 386.70M | 80.53%311.40M | 19.47%75.31M | 4.7 | 16:17 | 42.41% |
| 284 | live.com | 379.53M | 64.91%246.34M | 35.09%133.18M | 4.4 | 07:22 | 32.66% |
| 292 | walmart.com | 379.28M | 41.79%158.50M | 58.21%220.78M | 4.1 | 10:56 | 52.71% |
| 301 | foxnews.com | 350.86M | 23.34%81.89M | 76.66%268.97M | 3.0 | 09:56 | 41.86% |
| 313 | microsoft.com | 344.73M | 58.7%202.36M | 41.3%142.37M | 2.6 | 06:23 | 54.1% |
| 321 | xnxx.com | 328.91M | 10.68%35.14M | 89.32%293.77M | 9.3 | 13:35 | 18.92% |
| 331 | usps.com | 309.97M | 23.96%74.27M | 76.04%235.70M | 2.3 | 04:53 | 59.54% |
| 3412 | openai.com | 287.10M | 55.88%160.42M | 44.12%126.68M | 2.5 | 03:26 | 43.46% |
| 355 | instructure.com | 281.57M | 91.61%257.94M | 8.39%23.63M | 8.0 | 13:18 | 19.25% |
| 361 | zillow.com | 279.01M | 46.15%128.77M | 53.85%150.24M | 5.2 | 10:09 | 52.32% |
| 371 | pinterest.com | 271.66M | 62.07%168.61M | 37.93%103.05M | 3.1 | 11:34 | 56.84% |
| 383 | imdb.com | 269.15M | 29%78.05M | 71%191.10M | 3.5 | 06:09 | 48.72% |
| 393 | sharepoint.com | 268.98M | 94.29%253.62M | 5.71%15.36M | 3.3 | 11:53 | 46.67% |
| 40 | apple.com | 258.73M | 38.16%98.72M | 61.84%160.00M | 2.4 | 06:21 | 60.21% |
| 412 | accuweather.com | 248.88M | 14.86%36.98M | 85.14%211.90M | 2.3 | 03:27 | 48.28% |
| 421 | indeed.com | 235.91M | 42.74%100.82M | 57.26%135.09M | 6.0 | 10:22 | 41.58% |
| 43 | discord.com | 234.46M | 72.35%169.64M | 27.65%64.82M | 5.2 | 19:55 | 49.31% |
| 44 | homedepot.com | 231.56M | 42.35%98.07M | 57.65%133.49M | 3.8 | 08:54 | 45.71% |
| 453 | dailymail.co.uk | 219.77M | 18.96%41.66M | 81.04%178.11M | 2.8 | 10:25 | 50.31% |
| 461 | paypal.com | 213.67M | 39.19%83.74M | 60.81%129.93M | 4.0 | 04:24 | 28.4% |
| 47 | etsy.com | 200.29M | 44.09%88.30M | 55.91%111.98M | 5.3 | 10:10 | 43.64% |
| 482 | zoom.us | 196.30M | 80.54%158.10M | 19.46%38.20M | 2.3 | 06:47 | 51.88% |
| 493 | amazonaws.com | 193.62M | 57.34%111.03M | 42.66%82.59M | 2.3 | 13:55 | 62.23% |
| 502 | xhamster.com | 190.09M | 19.6%37.25M | 80.4%152.83M | 7.5 | 14:45 | 32.75% |
| 51 | imgur.com | 188.29M | 13.28%25.01M | 86.72%163.28M | 2.0 | 06:36 | 69.47% |
| 523 | roblox.com | 186.89M | 79.98%149.47M | 20.02%37.42M | 7.0 | 14:13 | 28.2% |
| 53 | spotify.com | 176.40M | 57.73%101.83M | 42.27%74.56M | 3.3 | 09:48 | 54.77% |
| 54 | whatsapp.com | 171.43M | 84.51%144.89M | 15.49%26.55M | 2.4 | 17:37 | 68.25% |
| 55 | craigslist.org | 168.25M | 37.07%62.37M | 62.93%105.87M | 9.3 | 10:53 | 29.65% |
| 56 | onlyfans.com | 167.28M | 15.11%25.27M | 84.89%142.01M | 3.2 | 11:22 | 67.73% |
| 57 | chase.com | 165.47M | 75.8%125.43M | 24.2%40.04M | 4.1 | 08:28 | 28.57% |
| 585 | temu.com | 164.94M | 33.43%55.14M | 66.57%109.80M | 4.8 | 10:15 | 53% |
| 591 | bbc.com | 163.89M | 23.59%38.66M | 76.41%125.23M | 2.2 | 06:45 | 55.85% |
| 6012 | nypost.com | 161.36M | 21.57%34.80M | 78.43%126.56M | 1.9 | 08:20 | 64.39% |
| 614 | fedex.com | 148.15M | 29.21%43.27M | 70.79%104.88M | 2.4 | 05:39 | 60.19% |
| 622 | ign.com | 146.26M | 17.18%25.12M | 82.82%121.14M | 1.5 | 09:23 | 75.92% |
| 631 | ups.com | 145.66M | 32.19%46.89M | 67.81%98.77M | 2.2 | 05:46 | 67.09% |
| 643 | hulu.com | 142.12M | 76.71%109.01M | 23.29%33.10M | 3.1 | 17:29 | 52.23% |
| 6519 | outbrain.com | 138.88M | 7.36%10.22M | 92.64%128.66M | 1.5 | 09:56 | 82.77% |
| 662 | capitalone.com | 136.26M | 43.37%59.09M | 56.63%77.17M | 4.0 | 06:03 | 34.13% |
| 674 | lowes.com | 133.88M | 36.59%48.99M | 63.41%84.89M | 3.9 | 06:58 | 41.45% |
| 681 | nextdoor.com | 132.92M | 45.33%60.25M | 54.67%72.67M | 1.9 | 05:56 | 66.07% |
| 696 | canva.com | 132.38M | 88.07%116.59M | 11.93%15.79M | 4.0 | 09:33 | 33.92% |
| 7011 | xfinity.com | 130.86M | 51.19%66.99M | 48.81%63.87M | 4.8 | 08:57 | 44.52% |
| 711 | chaturbate.com | 129.88M | 32.32%41.98M | 67.68%87.90M | 9.8 | 12:53 | 31.02% |
| 7214 | samsung.com | 123.29M | 10%12.32M | 90%110.97M | 2.3 | 05:35 | 65.95% |
| 737 | github.com | 122.99M | 60.82%74.80M | 39.18%48.19M | 3.6 | 10:43 | 53.08% |
| 742 | okta.com | 122.40M | 79.32%97.09M | 20.68%25.31M | 3.1 | 05:17 | 34.16% |
| 755 | yelp.com | 119.40M | 51.55%61.54M | 48.45%57.85M | 4.1 | 07:31 | 51.07% |
| 764 | target.com | 119.17M | 50.32%59.96M | 49.68%59.21M | 3.4 | 07:32 | 51.66% |
| 778 | bestbuy.com | 118.36M | 37.84%44.78M | 62.16%73.57M | 3.6 | 07:48 | 47.94% |
| 784 | apnews.com | 117.11M | 24.21%28.36M | 75.79%88.76M | 1.6 | 06:43 | 74.04% |
| 7917 | usatoday.com | 115.82M | 28.05%32.49M | 71.95%83.33M | 2.1 | 14:55 | 73.52% |
| 8016 | t-mobile.com | 114.33M | 12.45%14.23M | 87.55%100.10M | 3.0 | 05:42 | 57.69% |
| 813 | breitbart.com | 113.38M | 11.7%13.26M | 88.3%100.11M | 2.4 | 07:09 | 45.2% |
| 8234 | eporner.com | 112.58M | 14.42%16.23M | 85.58%96.34M | 8.4 | 11:43 | 33.37% |
| 836 | nih.gov | 110.96M | 53.09%58.91M | 46.91%52.05M | 2.1 | 10:59 | 71.41% |
| 8415 | theguardian.com | 110.50M | 26.53%29.31M | 73.47%81.19M | 2.0 | 08:38 | 61.06% |
| 856 | nbcnews.com | 109.50M | 19.99%21.89M | 80.01%87.61M | 1.6 | 06:51 | 76.44% |
| 863 | gamespot.com | 108.74M | 12.92%14.05M | 87.08%94.69M | 2.7 | 10:01 | 71.11% |
| 878 | mlb.com | 106.97M | 38.29%40.95M | 61.71%66.01M | 2.6 | 08:49 | 54.47% |
| 8825 | outlook.com | 106.74M | 6.41%6.84M | 93.59%99.89M | 1.5 | 07:38 | 75.45% |
| 899 | adjust.com | 104.88M | 0.23%236.61K | 99.77%104.64M | 1.5 | 07:04 | 77.75% |
| 904 | bankofamerica.com | 104.26M | 70.26%73.25M | 29.74%31.01M | 6.2 | 07:34 | 24.49% |
| 9118 | washingtonpost.com | 103.62M | 48.88%50.65M | 51.12%52.97M | 2.3 | 09:31 | 59.56% |
| 92 | realtor.com | 101.84M | 40.51%41.25M | 59.49%60.59M | 4.0 | 09:34 | 57.56% |
| 933 | steamcommunity.com | 101.36M | 36.28%36.77M | 63.72%64.59M | 3.3 | 07:19 | 69.58% |
| 947 | forbes.com | 100.15M | 30.11%30.15M | 69.89%69.99M | 1.4 | 04:52 | 79.65% |
| 9539 | appsflyer.com | 99.95M | 0.14%140.94K | 99.86%99.81M | 1.5 | 06:07 | 76.21% |
| 961 | adobe.com | 98.63M | 64.55%63.66M | 35.45%34.97M | 2.8 | 06:45 | 56.42% |
| 9724 | goo.gl | 98.27M | 5.99%5.89M | 94.01%92.39M | 1.3 | 06:46 | 82.31% |
| 983 | genius.com | 97.90M | 32.75%32.06M | 67.25%65.83M | 2.3 | 08:45 | 69.67% |
| 9910 | weather.gov | 96.59M | 33.82%32.67M | 66.18%63.92M | 2.0 | 05:03 | 61.18% |
| 1004 | cvs.com | 95.11M | 19.06%18.13M | 80.94%76.98M | 3.3 | 04:16 | 43.69% |
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*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.
General Trends Across the Most Popular US Websites by Traffic
Many top 100 sites experienced fluctuations in May, despite an overall traffic increase of 3.1%. While the overall picture is complicated, the domains were almost evenly split between winners and losers for the month with 49% seeing increases.
Significantly, x.com saw a traffic surge of over 300%. Other social media platforms had smaller increases: instagram.com (5%) and reddit.com (4.1%). Conversely, facebook.com’s traffic dropped by nearly -4%, and tiktok.com also declined by -3%.
Search engines saw a decrease in traffic overall. Although bing.com grew by 3.4%, traffic to google.com and duckduckgo.com fell by -1% and -4.5%, respectively.
The e-commerce sector had mixed results that followed the overal top 100 trend. Amazon.com saw a 2.6% traffic increase, but many others saw declines. Ebay.com decreased by -2.2%, and etsy.com fell by -2.9%. Bestbuy.com bucked the trend with a 7.3% increase, while target.com experienced a -6.9% decrease.
News and media platforms had varied results in May. Nytimes.com had a notable 8.5% increase, while cnn.com saw a -7.6% decrease. Bbc.com grew slightly by 3%, and msn.com by 1.4%, but foxnews.com declined by -6%.
Overall, the top 100 May traffic data presents a complex picture. While some sites and categories show increased online engagement, others indicate potential concerns. For instance, openai.com’s traffic dropped nearly -40%, suggesting shifts in the tech landscape, whereas x.com’s traffic explosion tells a different story.
It’s Not Just About the Traffic
Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Wealth Wise Marketing’s Traffic Analytics reports also include important metrics to keep watch on:
• Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
• Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it’s a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.